How to sell on Amazon without inventory

Selling on Amazon without inventory is a viable business model that offers low startup costs and reduced risk. The primary methods include dropshipping, Amazon FBA (Fulfillment by Amazon), print-on-demand, and affiliate marketing. While these approaches offer advantages such as minimal upfront investment and operational simplicity, they also present challenges like intense competition and potentially lower profit margins. Success in this space requires careful product selection, excellent customer service, and a thorough understanding of Amazon’s policies and fee structures.


As the world’s largest e-commerce platform, Amazon presents a lucrative opportunity for entrepreneurs looking to start an online business without significant upfront investment. This report explores various strategies for selling on Amazon without holding inventory, analyzing their pros and cons, implementation methods, and key considerations for success.

Dropshipping on Amazon

Dropshipping is a fulfillment method where the seller doesn’t keep products in stock. Instead, when a sale occurs, the seller purchases the item from a third party and has it shipped directly to the customer.

How Dropshipping Works on Amazon

  1. The seller lists products on Amazon without owning inventory.
  2. When a customer places an order, the seller purchases the product from a supplier.
  3. The supplier ships the product directly to the customer. Key statistics and considerations:
  • 94% of sellers who dropship on Amazon are profitable
  • Amazon’s dropshipping policy requires sellers to:
    • Be the seller of record for their products
    • Identify themselves as the seller on all packing slips, invoices, and packaging
    • Be responsible for accepting and processing customer returns
  • Dropshipping from other retailers (e.g., Walmart) to fulfill Amazon orders is strictly prohibited

Pros and Cons of Dropshipping on Amazon


  • Low startup costs and minimal financial risk
  • No need for inventory storage or management
  • Ability to offer a wide range of products Cons:
  • Intense competition and potential for low profit margins
  • Less control over product quality and shipping times
  • Complexity in managing customer service and returns

Amazon FBA (Fulfillment by Amazon)

Amazon FBA is a service where sellers send their products to Amazon’s fulfillment centers, and Amazon handles storage, packaging, and shipping to customers.

How Amazon FBA Works

  1. Sellers send their products to Amazon fulfillment centers.
  2. Amazon stores the products and manages inventory.
  3. When a customer places an order, Amazon picks, packs, and ships the product.
  4. Amazon handles customer service and returns. Key statistics and considerations:
  • FBA items are eligible for Amazon Prime, potentially increasing sales
  • FBA fees include storage fees and fulfillment fees, which can impact profitability
  • In 2022, US-based sellers sold more than 4.1 billion products worldwide using Amazon’s services, averaging over $230,000 in sales

Pros and Cons of Amazon FBA


  • Access to Amazon’s vast customer base and Prime members
  • Simplified logistics and customer service
  • Potential for increased sales due to Prime eligibility Cons:
  • Storage and fulfillment fees can be significant
  • Less control over inventory management and packaging
  • Potential for long-term storage fees on slow-moving inventory

Print-on-Demand and Amazon Merch

Print-on-demand is a fulfillment method where products are created only after an order is placed. Amazon Merch is Amazon’s print-on-demand platform for custom-designed apparel and accessories.

How Print-on-Demand Works on Amazon

  1. Sellers upload designs to Amazon Merch.
  2. Amazon creates product listings with mock-up images.
  3. When a customer orders, Amazon prints and ships the product.
  4. Sellers earn royalties on each sale. Key considerations:
  • No upfront costs or inventory management required
  • Royalty rates typically range from 10% to 20% of the sale price
  • Limited control over product types and colors offered

Amazon Affiliate Marketing

Amazon’s affiliate program, Amazon Associates, allows content creators to earn commissions by promoting Amazon products.

How Amazon Affiliate Marketing Works

  1. Content creators join the Amazon Associates program.
  2. They promote Amazon products through their websites, blogs, or social media.
  3. When a customer makes a purchase through their unique affiliate link, the creator earns a commission. Key considerations:
  • Commission rates vary by product category
  • No inventory or fulfillment responsibilities
  • Requires a strong online presence or following to be effective

Selling on Amazon without inventory still comes with legal and tax responsibilities:

  • Sellers must comply with Amazon’s policies and terms of service
  • Dropshippers must ensure they have the right to sell products and aren’t infringing on intellectual property rights
  • Income earned from Amazon sales is taxable and must be reported to relevant tax authorities
  • Sales tax collection and remittance may be required, depending on the seller’s location and sales volume

Best Practices for Success

To maximize chances of success when selling on Amazon without inventory:

  1. Conduct thorough market research to identify profitable niches
  2. Use tools like Jungle Scout’s Opportunity Finder to discover high-demand, low-competition products
  3. Prioritize excellent customer service to maintain positive feedback and improve Buy Box chances
  4. Optimize product listings with high-quality images and detailed descriptions
  5. Consider using Amazon’s advertising tools to increase visibility
  6. Stay informed about Amazon’s policies and fee structures to maintain compliance and profitability


Selling on Amazon without inventory offers a low-risk entry point into e-commerce, with dropshipping, FBA, print-on-demand, and affiliate marketing as viable options. Each method has its own advantages and challenges, requiring careful consideration of factors such as profit margins, competition, and operational complexity. Success in this space demands a strategic approach to product selection, a commitment to customer service, and ongoing optimization of listings and operations. By leveraging Amazon’s vast customer base and fulfillment infrastructure, sellers can build profitable businesses with minimal upfront investment, provided they navigate the platform’s policies and competitive landscape effectively.

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